How TikTok Make Money? Overview of the Business Model..

TikTok is a video-sharing app that allows users to create personalized videos.

 

It is differentiated from other apps by its visual style and focus on short-form video.

Its content includes short music clips, dance routines, vlogs, short movies, viral challenges and sometimes longer-form content.

TikTok was launched in August 2018 by ByteDance Inc., which had previously been known as ByteDance Inc. and Bytedance Technology Inc. (also known as WeChat parent company).

TikTok’s monetization strategy focuses on the virtual goods market, where users are encouraged to purchase in-app stickers or make in-app purchases from within their videos without clicking through the app or paying a fee.TikTok’s business model allows it to scale very quickly.

The company mostly generates revenue from advertising, but it offers paid subscriptions as well.

TikTok offers two kinds of subscription services: a basic subscription and an ad-free version.

The app’s initial user base was mostly Chinese teens under the age of 18. However, the app has since grown to include users across different age groups and countries worldwide.In 2017, more than 60 million people used TikTok daily. In 2018, that number dropped to about 48 million daily active users (DAUs).

TikTok’s goal is to reach 100 billion views by 2023, so they need money to keep growing and making money off their users.