HubSpot Marketing Hub

What differentiates HubSpot Marketing Hub from other similar products?

It's a lot easier for entire Marketing and IT departments to use than other platforms. Where other platforms require a lot of IT knowledge to understand and have difficult to remember navigation, HubSpot is very easy for users even with a small amount of computer experience to use. It also tracks enrollment and participation in workflows much better than other platforms, building out rich Contact profiles as the Contacts are sent emails and interact with forms. It is on a good product roadmap and I already see that AI is being integrated in - they have gotten ahead of the coming evolution in marketing automation while other vendors catch up.

What is your favorite aspect of this product?

I like the ability to see each Contact's history over time. You can see everything from their initial interactions all the way through their participation in Workflows, Email sends, and SMS sends -- as well as their visits to forms and web pages - all in the same place.! I also like the ability to build and use a Content library - that support mobile usage. Over time templates can be developed that are mobile optimized so that you don't have to change much on the design of each email. I also enjoy the Workflows as they can automate very long or very short Customer Journeys- using data from HubSpot or using data from an integration- or both,

What do you dislike most about this product?

It's a bit expensive- and there is a lot of focus on the quantity of Contacts in the database. This can be frustrating for an organization that has million s of Customers. Sometimes they suspect the Customer of sending spam when this is not so- and the platform reflects an anti-spam viewpoint which sometimes goes to the extreme. Also it isn't good at preserving analytics in the reporting platform historically - if you are deleting contacts,, you should export your historical reports first - otherwise you will see them disappearing from the Reports for the campaigns they participated in. This is something I wish they would find a way around-.!

What recommendations would you give to someone considering this product?

Map out your processes. Map out your workflows outside of any system. Plan out what you want to build in HubSpot and in what order. Leverage what you create to build new. Build templates for lists, workflows, Pages, and Emails and test them before you go live - and use the templates. Try not to build new content that doesn't use a template. Also train all your staff who are going to be using the platform and audit their usage. If they are licensed and never log in, see about reassigning the license. Oversee usage and compliance to template usage in particular. Make sure to use Folders and naming conventions to organize your HubSpot materials.

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is a very rounded and safe environment for marketers to play in. It's a bit like when you go to the bowling alley and use the 'bump n bowl' for the kids - there's not a lot that can go wrong using this, which isn't the case for something heavy like Marketo.

What is your favorite aspect of this product?

Fast setup, easy to adapt to needs, quick to build out marketing and email programmes in.

What do you dislike most about this product?

The analytics just aren't configurable enough - you can have your data how HubSpot suggests it, or change your processes to match, but not the other way around.

What recommendations would you give to someone considering this product?

Consider if you're a large, complex enterprise type customer. If you are - then perhaps you need to spend the $ and get something more powerful, with someone in MOPS to back that up.

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub really shines with its all-in-one approach, making it easy to handle everything from email to social media, It’s super user-friendly, comes with tons of helpful resources, and grows with business as you need more advanced features.

What is your favorite aspect of this product?

What I like about HubSpot Marketing Hub is how everything just fits well together email, social media, CRM all in one easy-to-use place, making it so much simpler to manage our business social needs.

What do you dislike most about this product?

One downside of HubSpot Marketing Hub is its pricing, while it offers great features, it becomes quite costly.

What recommendations would you give to someone considering this product?

If someone is considering HubSpot Marketing Hub, I would recommend starting with their free tier to get a feel for the platform’s core features. Be mindful of the pricing as per the scale of the business.